Varsity View’s authors do occasionally use terms that are either technical or academic.  We realise that not all readers may be entirely slang-savvy, or have a thorough knowledge of site content.  This page is updated when new terms in our other posts relate to concepts we wish to elaborate on so that it is easier to understand what has been written.  Feel free to comment or use the feedback form to request a particular definition that you are uncomfortable with, or a further explanation for a concept we’ve written about.

Asset: Something of value that the company or business owns.  Made up of current and non-current asset classes.

CEO: Chief Executive Officer.  Usually the highest form of management within the corporate structure.

COO: Chief Operating Officer. Deals with the daily running of a company. Reports directly to the CEO.

Chambray or Cambric: shirts are made of a really lightweight, glossy cotton, usually seen in light indigo.  Tightly woven with white top-stitching.

chambray style

Depreciation: The loss or decline in value of an asset.

DC: Direct Connect.  Allows people to connect to a central hub, or virtual room, & download files directly from each other.

Fundamental Analysis: Doing a thorough analysis of a company in order to accurately predict their potential profits and future growth.  Warren Buffet is a fundamentalist – which means he trades almost exclusively on his analysis of businesses.

Gamify: To incorporate fun game-play elements into a website that attempt to drive participation in an activity by providing reward and motivation for doing so.

Guerilla Marketing: A system or strategy to promote a brand or concept by original methods and unconventional techniques.  Often used by small companies, as not much funding is required to market using this strategy.

Hedge Funds: These are lightly regulated investment vehicles that aim to cover (hedge) your other equity investments by using a wider range of trading options.  A hedge fund would typically make up only about 15% of an investor’s portfolio.

Inflation: The sustained increase in the general price-level of a basket (diverse group) of goods and services, measured over time.

Liabilities: What the business owes to other people/companies.  Offsets assets.

Market speculation:  The belief that traders and investors hold with regard to how a particular company, sector or market will perform at a specific point in time.

MMORPG – “Massively multiplayer online role-playing game” is a genre of role-playing video games in which a very large number of players interact with one another within a virtual game world.

Operating System: An Operating System (sometimes abbreviated to OS) is a computer program that manages the resources of a computer.

Posts:  Articles published online by bloggers are commonly referred to as posts.  These should not be first choice material for any research based assignment!

Purchasing Power:  The ability of a buyer to purchase something with given resources.  Thus if goods cost more with a fixed income earned, purchasing power decreases.  The reverse is true; if income increases and the price of goods and services remain constant, the consumer has increased purchasing power.

R&D: Known as Research & Development. Discovering new knowledge about products (among other things) and then applying that knowledge to create new and improved products.

ROI: Return on Investment.  Usually calculated by (what you’ve earned/what you invested).

Sectors of the Economy: Financial services, agriculture and manufacturing are examples of sectors available to invest in within the South African economy.

Shawl-Collar Cardigan: This perfectly preppy and yet amazingly classic “Yes, I’m on my way to watch Polo on my grandfather’s estate, and then flying across the world to have brunch” cardigan. Live in this like Chuck or Nate.

shawl-collar cardigan

S&P 500: A weighted group of mid-to-large corporations that reflect an accurate index for the US stock market.  The index selects its companies based on market size, liquidity and sector.

Tablet Computer: A complete computer system contained in a touch screen.

User Interface: The way a person interacts with a computer, software programme or electronic device. Also abbreviated as UI.

Vac-Work: Holiday work done at a very low rate or for free in order to gain experience and enhance your skill set.  Often over a period of one or two weeks, you have the opportunity to intern/go onto a program that will provide practical work for your studies.

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