I Went On A Quest To Understand The Term MMB – Male Mommy Blogger

I Went On A Quest To Understand The Term MMB – Male Mommy Blogger

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I was just minding my own business on Twitter (I know, I know) when I came across this…

Understandably, this led to a few questions.

And not just from me.

And so, using the superpower granted to me as a millennial, I hurried along to Google to figure out where this term originated and why it’s still being used in 2016.

The earliest mention of a Male Mommy Blogger (MMB) is in 2009 by a user called matt. He’s basically describing how he was at some media event and he was the only MMB at the event. I mean, okay I get why he used it, but really? My search for the reasoning of this phrase continues.


via http://www.mattlogelin.com

Via mattlogelin.com.


Fast forward a year and the next mention of MMB comes from a mommy blogger called Tifany. The title goes straight with MMB, but then she proceeds to call him a daddy blogger thereafter, raising the question of why she titled it the way she did in the first place?


via http://mom-nom.com

Via mom-nom.com.


The search results dry up there, some leading to dead links or virus-laden sites. So what was the point of all this? I’m still not really sure.

Going back to the start of all of this, the story by Nathan, I decide to actually read it and see if the answer lay right in front of me the whole time. And here comes the reasoning.


via http://nymag.com

Via nymag.com.


So does that justify the term MMB? I don’t know. I feel like if “daddy blogging” doesn’t hold much currency, that’s because society is constantly pushing for this outdated and narrow-minded view of masculinity. Maybe Nathan should have taken this as an opportunity to create that credibility. Then again, it’s easy for me to say that when I’m not in the same position and pressured to garner views to feed a six-month-old kid.

Maybe I’m just reaching. Maybe I’m digging into something that doesn’t need digging into. Your thoughts?

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